Stalled Growth Marketing, Rebuilt and Moving
Most of my work starts the same way — a migration that's stalled, a pipeline that's underperforming, a tech stack no one trusts. I come in, rebuild the systems, and get campaigns moving. Fast.
How I Work
AI as Plumbing, Not Strategy Deck
I use Claude, n8n, and custom automation the way most teams use spreadsheets — as everyday infrastructure. Campaign orchestration, content workflows, reporting that updates itself. The point isn't that it's AI. The point is that it compresses weeks into days and removes the manual work that slows everything down.
Speed Without the Mess
The HubSpot migration had been failing for six months before I picked it up. I ran the Marketo automation migration and WordPress rebuild in parallel, had the whole thing live in 60 days with zero downtime. That's the general pattern — GTM rebuilds, attribution implementation, SEO architecture — I'd rather run things in parallel and ship than sequence everything into a year-long roadmap.
Hard Technical Problems, Finished
Trial demos were running once a quarter. I automated the whole experience — pre-recorded sessions, 5-day self-serve trials, onboarding emails, Slack community — and scaled frequency 12x. Pipeline went up 500%. When a project has been stuck because it sits between marketing, product, and ops, that's usually where I do my best work.
Leadership with fun. Delivery with speed. Innovation through simplification.
Proof Points
HubSpot Migration, Unstuck
The migration had been failing for six months across two agencies. I restructured the scope, ran the Marketo automation and WordPress migrations in parallel, and had the whole thing live in 60 days. No downtime.
Marketing Infrastructure from Scratch
There was no attribution reporting. No tag management worth trusting. I rebuilt Google Tag Manager from the ground up, implemented SEO-optimized schema and mobile-first architecture, and stood up multi-touch attribution — first-touch, social, paid — where none existed before.
Trial Experience, Automated
The company was running live product demos once a quarter. I replaced them with scheduled pre-recorded sessions and 5-day self-serve trials backed by automated email onboarding and Slack community engagement. Frequency went from quarterly to multiple times a month. Attributable pipeline grew over 500%.
Conversion Problem, Solved
Trial conversion was sitting at 12%. Users were only engaging with about 10% of the product during their trial window — they weren’t converting because they never saw what the product could actually do. I built automated in-trial campaigns offering extended access in exchange for a 30-minute walkthrough. Conversion jumped to 32%. Of the people who showed up, 89% became paying customers.
Team Built, Campaigns Scaled
I made the case to leadership for a 3-person digital marketing team by showing what the ROI could look like. Recruited and mentored specialists who took campaign velocity from 4–5 launches annually to 25–35 while running multi-channel, always-on programs across the full digital ecosystem.
The Operational Numbers
150% organic traffic increase in 6 months. Churn cut 20% in one quarter. Newsletter open rates above 25% within 3 months. Pipeline performance improved within 3 months of deploying 6sense for ABM.
Experience Snapshot
Head of Digital Marketing
Oct 2023 - Apr 2025Digital Director
May 2019 - Jul 2023Senior Marketing Director
Apr 2014 - Nov 2018Digital Marketing Manager
Mar 2011 - Oct 2013Senior Webmaster
May 2000 - Jul 2010Technical Stack
Martech & Automation
Analytics & Optimization
Core Expertise
How I Think About This Work
I like hard problems that sit at the intersection of marketing strategy and technical execution. The projects where someone needs to actually build the thing — not just present the plan. I move fast, I keep it simple, and I'd rather ship and iterate than wait for perfect.
Twenty-five years in, the pattern is consistent. I start by fixing what's broken, then build the systems that let a team move quickly on their own. If your marketing org is stuck on something that needs both strategic thinking and someone willing to get their hands dirty — that's the work I'm good at.
Let's Talk
If you're hiring for growth marketing, demand gen, or marketing ops leadership and you need someone who moves fast and builds things that last — let's talk.
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