Hi, I'm Dave. I make web sites successful.
Need to supercharge your website?
Well I just happen to be a webmaster with over 10 years experience in web site design, development & management.
I've managed numerous B2C, B2B and community-based websites from design to code to promotion, mostly in the software field and I'm looking for a new challenge.
Download My RésuméExperience, skills and examples
My talents include social media strategy & execution, SEM strategy & execution, rapid redesigns and a deep knowledge of standardized practices. I'm also always passionately exploring and quickly deploying new technologies.
Below is a few recent examples of my work. If you'd like more examples, feel free to contact me directly.
Web Site Strategy
Every website needs a goal. It's a simple yet often overlooked idea when planning a web presence.
When Ipswitch Network Management created their network tools suite, the WhatsUp Gold Engineer's Toolkit, they had one goal in mind: distribute it freely to as many people as possible. With this in mind, I created a high-converting landing page site with the SEO-heavy domain name getnetworktools.com. The call to action is clear, concise and identifiable.
Strategic Redesign
I joined the Ipswitch Network Management team in May 2009 and soon learned visitors in the highly desirable United States market were leaving the whatsupgold.com website much earlier than we cared for. Time per visit was under 2 minutes and the bounce rate was climbing. Action was needed.
In the fall of 2009, I brought the web design firm AtreNet on board and through our partnership we quickly launched a redesigned homepage in December and a full-scale website redesign in March 2010.
To date, the bounce rate is normalized and time per visit is consistently above 3 minutes
A Case for Facebook
As Facebook was an untapped market in the network management industry, focus on growing the WhatsUp Gold fan page was a no-brainer. Through two short months of advertising and a strategy to increase interactions, we grew fan page membership from under 100 to over 850 fans, who actively share and comment on wall posts.
Where else to find me
Latest blog articles
Here's a few of the latest articles from my blog, Webmeister.Me
Favorite tweets
